A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.

Choosing the ideal saddle girth

Choosing the ideal saddle girth

The girth is quite an important part of a horse’s saddlery, which we owe a lot to. Without a girth, we would presumably have to ride everywhere bareback, where the majority of us would need to develop an almost superhuman degree of balance to cope with the implications of that! Think about the implications of the girth on the horse: it is a small but very important item of saddlery that can cause all sorts of discomfort if fitted incorrectly. As with most things in the equine world, there is a vast number of girth available on the market, but there is a great deal of considerations to be made before launching into an impulsive purchase.
Firstly, the size of your girth will be your primary concern. The best way to find your horse’s girth size is to use either his current girth, or borrow a girth which fits well, and measure that. Of course, if his current girth is too big or small, you may add or subtract an inch or two depending. You can also measure the distance around your horse from the middle girth straps, but this may not be as accurate as you might hope. Girth extenders are a possibility if you are already lumbered with a too-short girth, but they can look untidy so it is best to invest in something which does fit.

 

As with any piece of saddlery, the quality of the material you choose for your girth will affect the welfare and comfort of your horse. Leather will make for a good quality durable product, however it has been known to rub in the elbow crevices of some horses. If this happens, it may be due to the stiffness of the leather, which is a common problem with new girths. Whilst your horse is wearing it in, it will mold to him better, but try to soften the leather up with a specialist leather cream. Ask your saddlery retailer for their recommended brand, as a good quality leather cream will not only keep the girth in good condition, but should prevent it from rubbing your horse. Obviously, if your horse continues to rub, then it may not be appropriate to persist. Consider a neoprene covered girth; These are specifically designed with comfort in mind. They can cause heating under the girth area, but do reduce the pressure points that can happen with a cheap webbing girth. Webbing girths are great for your pocket, they are very reasonably priced, but do believe that your horse is comfortable. Also remember to check for any signs of wear, as these girths can be less durable over time than other materials, and a snapped girth could result in an injury.

The style of girth you choose for your horse, like many saddlery accessories, will often depend on your discipline. For example, if you showjump or event, a stud guard will be essential, as will an overgirth for the latter. For the serious dressage rider, a specialist dressage girth would be ideal, to free up the movement of the elbow and maximize performance. Despite the confusing array of styles available, the main principle to remember is: the greater the surface area of ​​the girth, the more the pressure will be spread out, increasing the horse’s comfort. A girth which is contoured around the elbow, whilst widening between the forelegs would be ideal for everyday purposes.

Overall, you must have a very clear idea of ​​what works for your horse, and tailor the girthing process to meet his needs. Do not forget about saddlery accessories such as girth sleeves and elasticated girth straps to adjust the fit and comfort that a girth can provide. Finally, ensure you girth your horse up steadily and gently to avoid any issues developing around the girthing procedure. Once you’re pleased with your tack, you and your horse will be ready to enjoy a good ride- whatever it is that you do together.

The need for good horse equipment

The need for good horse equipment

It is important to remember that any equipment is used to be kept in a good condition and free from wear and tear. In particular, important items such as reins, girth, girth straps and stirrup leathers should be regularly checked to prevent wear and tear from going unnoticed and becoming dangerous. It is not only the stitching that needs to be monitored, any leather cleaner / saddle soap should be used to prevent cracks, weaknesses and tears. Whichever saddle you use, GP, western or synthetic, it should fit true and your bridle should sit comfortably and neither should rub in any place.
There are a wide range of safety accessories that can be utilised when hacking.

 

Boots and or bandages are the best ways of offering protection to the horses legs. There are many different types, fetlock boots; brushing boots; complete boots that offer protection to the tendons and fetlocks as well as wicking moisture away from the legs, preventing rubbing and over-reach boots. These can be made using many different materials, leather, neoprene, nylon and synthetic fabrics are all common.

When you know that the ground or footing in areas you will be hacking through the horses shoes can help in horse a firmer footing, helping to prevent dangerous slipping and sliding. There are other techniques that can help to prevent the build up of snow in the horses hooves that can be discussed with your farrier if you find yourself having to ride in snowy conditions frequently.

A mobile phone is now an essential of everyday life for most people. For safety reasons this should also be taken with you when hacking out, especially if horses riding out alone. This is best carried in a secure pocket with the ringer off so as not to startle your horse should it go off. In the event of the emergency you can use your phone to call the vet, your yard or your home should you need it. Even the most isolated areas should allow you to use emergency numbers, preventing you from being stranded in the case of an emergency.

What you’ll need when you own a horse

What you’ll need when you own a horse

Saddle
When you buy a saddle, what do you need to look for is: whether it fits your horse, what it matches the kind of riding you want and whether it is comfortable for the rider. Saddles come in different types for polo, racing, showing, etc. There are saddles that are meant for a rider who intends to do all kinds of riding and there are saddles that can fit a horse of any shape.

 

Bridle

Bridles are usually made in leather, which makes them long lasting and comfortable to use. They are made in synthetic materials, designed to make them easier to clean and maintain. The size of the bridle depends on the type of horse and the size of its head. Normally, bridles come in four different types: snaffle, double, western and endurance. A snaffle bridle is easy to handle and modify to suit the type of horse and the way it rides. A double bridle gives the rider a high degree of control over the horse. A western bridle is minimal in appearance and is designed for a hot climate to allow the horse’s skin to breathe. It is also easier to repair, if away from home. An endurance bridle is flexible enough to be changed to a head collar, which is suitable for long distance travel.

Bits

Bits are the part of horse riding equipment that helps the rider to communicate with the horse regarding its speed and pace and some control over the horse. There are five different types of bits, and all five affect the different areas of the horse’s head. A bit should fit tightly into the horse’s mouth and should leave a little space free on both side of the mouth. Bit sizes are measured by taking the distance between the two bit rings in either centimetres or inches. Bits are made in different materials like stainless steel, copper, iron, etc.

Horse harness

The part of horse riding equipment that allows the horse to pull a vehicle like a carriage, a sleigh or a wagon is the horse harness. It is also used to latch the animal to other loads like a plow or canal boat. The two main parts of a harbors are collar and a head collar, either one being used. There are different kinds of harnesses suitable for different purposes like shows, pulling a carriage or van, pulling a cart or wagon, racing or plowing.

Horse rugs

Horse rugs are meant to protect the horse from sun, rain, snow, wind and flies. It gives the horse warmth and protection while it is in the field or stable. It helps the horse to remain healthy, hygienic and safe while traveling, as well as after exercise. Rug sizes range from 3 ft for a colt to 7 ft 3 inch for a big horse. Depending on the purpose, rugs, rugs, cooler rugs, blankets, summer sheets, turnout rugs, sweat rugs, fly rugs.

Riding whips

Horse riding equipment would not be complete without riding whips and boots. Horse riding whips are used to lead the horse on. They should be carried on the inside of the hand and used just behind the rider’s leg. Whips are of different kinds like whip whip, whip hunting, whipping whip, polar whip, show cane and lunge whip. Whips are used for various purposes like show jumping, dressage, cross-country, hacking, schooling and polo. Always remember that whichever is not meant to be used on the horse often.

Riding boots

Boots for horses are worn on its front and back legs. They protect the horse from injury while traveling or participating in a competition. There are different kinds of boots for different purposes and protect the different areas of the horse’s legs. They are usually made of synthetic material, leather or rubber with either Velcro fastenings or leather buckles.

The equipment is mostly needed by a horse owner

The equipment is mostly needed by a horse owner

With the ever-increasing range of horse equipment available on the market we have a look at the essentials that every horse owner should have.
Well other than the horse your first thing you need is a halter. The continental design is the best as it allows for the use of a chain. Most halters manufactured today are continental in design. Extra features include safety clips (they are important if you intend turning your horse out with a halter on) lining for the nose and poll. Which one you select will largely depend on your budget and taste, as they are available in almost every possible.

 

Next you will need a lead rope, a thicker softer lead rope is advisable, and if it has a loop on the end cut it off or loosen it, lead reins should never have a loop at the end. Ideally a lead rein should measure between 5-7 feet in length, as they are the most versatile

Spare feeder and water bucket even if your horse is boarded it is yours. It is advisable to have at least two hay nets as well

Grooming kit also advisable to have two of if possible allowing for changeover and cleaning without interrupting the grooming routine. Mark your hoofpick well, as it is usually the first thing to wander off in any yard. Invest in a few spares.

Two working bridles, it is advisable when buying a horse to bridle (unless it’s a Keiffer or Stubben that is) Buy a spare bridle and oil it is well to have available in the event of the working bridle breaking

Working boots Brushing boots is advisable for everyday riding, unless your horse requires specialized boots, which you will be informed of when purchasing, or after having the horse vetted. Speak to your stable manager or instructor as to the most suitable boots.

Saddle a well-fitted saddle that’s your choice and riding style. Check your saddle every three months to ensure it’s correct fit.

Rugs and clothing Day sheet, used mostly after bathing a horse to get the coat to lie flat, of for traveling.

Sweat sheet used to cool your horse down and prevent chills on cool or cold days. Often confused with a flysheet, a sweat sheet has the same appearance as a flysheet. It is however heavier and does not have the belly straps

Flysheet if you own a gray horse or one with sweet itch this should be placed on horses whilst turned out to prevent insect bites and stings.

Exercise blanket. If your horse is to be clipped in the winter and it snows in your area warm whist working.

Rugs Depending on your stabling arrangements and climate may require up to three rugs. If stabled your horse could have a lighter duvet rug whilst indoors, and then have this exchanged for a New Zealand or Weatherbeta for when turned out. It is advisable to have at least two turnout rugs should you have wet winters with snow, as this allows for them to dry properly prior to being used on the horse again.

Should your horse live out at least two New Zealand rugs. Ensure that the waterproof lining is intact and not allowing moisture to seep through.

Bandages Exercise bandages, these are made of elastic or ribbed fabric, although not as fashionable as boots, horse exercise bandages have one benefit over boots. Used to protect the legs whilst in work and to support tendons. Also helps with beeping the legs warm in the winter.

Stable bandages These are made of wool of flannelling, today they are often made of fleecing. Every owner needs at least one pair on stable bandages; These are used from bandaging for warmth or for drying of legs to extra support for wound horse dressings.

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Constance / Germany, 11/02/2017 – Version 23 of the reporting tool marks 25 years of List & Label software development. The new version provides a considerable performance boost for users. “Managing Director and Head of Development List & Label Jochen Bartlau. “The database server has been greatly reduced.”

 

The Enterprise edition now includes the combit Report Server. Software developers can use it to provide their customers with a ready-to-install and ready-to-use server-based reporting solution along with their own application without any programming effort. For their own web applications, developers can use the Ad-hoc Designer to implement browser-based design and more. List & Label Designer users will have access to many new features, e.g. the pie and donut charts can now display partial sections instead of a complete circle, or represent several rows of data. Virtual formula variables provide users with direct formatting of values ​​in the variable list via drag & drop. Context-sensitive editing of crosstabs is quick and easy.

Since its first release in 1992, the reporting tool List & Label has established its position on the national and international market. The software manufacturer from Konstanz on the shores of Lake Constance has always managed to adopt the latest technologies and integrate them into its reporting tool at an early stage. Developers using List & Label have a very wide range of programming languages ​​and development environments at their disposal.

 

List & Label 23: Highlights of The New Version

Accelerated Designer Startup The Designer launches much faster, especially for large data structures. The information required is only queried and registered when the user actually needs it, i.e. when accessing data structures. This dramatically reduces database queries. The Web Designer also benefits from CPU performance and above all network bandwidth.

Increased Printing Performance Several optimizations in the preparation of the actual data structure used for printing and exporting have significantly reduced the load on the database server. This increases the printing speed. Data providers created by developers themselves require minor changes. In addition, List & Label recognizes when only the quote accordingly variables are required for report parameters and optimizes the database query accordingly. Memory consumption for crosstabs has also been greatly reduced, especially when using shadow pages.

Report Server Included The Enterprise Edition includes the combit Report Server, a ready-to-install and ready-to-use reporting solution. The web application works in any current browser on all devices. Developers who need a server-based reporting solution can save a lot of development time. A new API allows users to access servers from their own servers.

Ad-Hoc Designer The lean Ad-hoc Designer is a completely browser-based alternative to the locally installed Web Designer and is available as an independent control. Developers can quickly integrate it into their own web applications, and customers can create most reports directly in the browser, even on a tablet.

Relational Linking of Data Sources In order to combine and link data from different sources, it is now possible to simply and define relations between different data sources. For example, customer data from an SQL table is linked to the online order as a CSV from the web shop. Most of the included data providers can be linked in this way.

New Data Provider: Salesforce Integration with the Salesforce web service for direct access to the entire data model.

New Features in Pie and Donut Charts In the Designer, users can now define several data series in the donut chart, which are displayed as nested rings. This allows for easy comparison of different time per